Business Service Technologies Cluster

Marketing: Retail and Management Program Description - Two-Year Program The Marketing Program prepares students for careers in sales, marketing, advertising and management. Course topics include business math, advertising, store layout and design, leadership, problem solving, inventory, site selection, human resource management and customer service. The first year marketing students will focus on retail sales and marketing techniques using current business vocabulary, promotion and display, cashiering and procedures of assistant managers. The second year students will develop business plans while learning the procedures involved in ownership of a small business. Topics will include: store layout, location analysis, customer service, survey design, promotion, international business, E-Commerce and management. Content Areas: Arrangement and care of merchandise Cashiering skills Display and promotion techniques Inventory of merchandise Profitability Supervision and management of personnel Management and allocation of resources Sales techniques Business communications Market research and analysis Developing marketing mix Preparing business plans Human resource management Business ethics Consumer awareness Financial statements Business simulations E-Commerce Web-Sales Helpful Background Experience and Aptitude Enjoy customer interaction activities High school classes in business math, economics, computers and speech/oral communication Possess a positive attitude Desire to run own business Self-motivated Teamwork and problem-solving skills Computer applications Economic understanding Career Entry Opp Cashier Retail Sales Clerk Business owner Marketing sales representative Market researcher or analyst Inventory and stock Buyer/Purchaser Research   Surveys Human resource manager Advertising representative Benefits for College Bound The Marketing: Retail and Management Program provides a student with the skills to use while working to finance a college education. Credit articulation is available from local colleges and universities such as Davenport University, Grand Rapids Community College, Ferris State University and Northwood University.